Hey, I'm Joel.

This is an Onboarding website to me. I build software, read a lot, write when something refuses to leave my head, and keep collecting product ideas that may or may not be sensible.

I like being a generalist on purpose: engineering, startups, markets, books, internet culture, and the small tools that make everyday life less annoying. Most of this site is just a public shelf for those obsessions.

The work I care about sits somewhere between useful and strange. I want to build products that people actually use and keep getting pulled toward harder technical problems without becoming boring in the process.

Fear: Become famous enough that Sony's legal team notices my surname. Until then, I move quietly.